The practice of management has been the subject of extensive scientific research. With the mainstreaming of management research, the channels and structure of products and services have drastically changed. This has resulted in a distinct kind of innovation culture that caters to the widespread notion of 'sustainable growth' that is persistent and highly effective. The AMRIT-2023 places a strong emphasis on interdisciplinary research, which involves cross-disciplinary collaboration to generate insights and innovations. As part of this conference, original research is sought that focuses on a number of topics related to marketing management and other allied fields. This will contribute to the advancement of knowledge and practices in the area of management and social sciences. This conference provides a forum for researchers, scholars, academicians, and practitioners from different parts of the country to present on various issues related to advancements in marketing paradigms and related fields. A major focus of AMRIT-2023 will be to review various approaches and methodologies, and how they can be applied to improve marketing management and other interdisciplinary domains. As I extend my best wishes to the conference's chairman and coordinators, I also hope that the department will continue to organize more events of this nature at a global level in the future.

Advances in Marketing Paradigms for Research, Innovation, and Technology is the title of an academic and scholastic event hosted by the Department of Management Studies at the National Institute of Technology Hamirpur (AMRIT-2023). This event aims to demonstrate how management concepts, philosophies, and etiquette have evolved over the past one decade, while technology and innovation have assumed centre stage. Given that management education is central to the majority of business practises in the post-Covid era, there is an urgent need to reevaluate the current curriculum. As a result, AMRIT-2023 aims to provide students, researchers, academics, and practitioners in the fields of management and social science from across the nation with an exceptional opportunity to share their findings regarding the most recent advancements in marketing research, innovation, and technology. AMRIT-2023 will become one of the most anticipated academic conferences among researchers, academics, and practitioners in the field. This event promises to be a turning point in NITH's efforts to foster research excellence, and I eagerly anticipate it. I extend my fondest wishes towards AMRIT-2023.

The marketing domain has embraced technology to adapt to the ever-changing dynamics of business. The AMRIT-2023 National Conference will help businesses gain a competitive edge and lead in an ever-changing industry ecosystem. Furthermore, AMRIT-2023 brings together leading experts, practitioners, and academics from the marketing & technology ecosystem - brand agencies, digital marketing, cutting-edge technology, marketers, technology evangelists, and experts, powering the next generation of marketing. We expect that all submissions must be of high quality, rigorous, and novel in their approach from the allied domains of management and technology.We extend our heartfelt thanks to the Patron, Chairman, Dean (FW), NITH and registrar NITH for allowing us to organize AMRIT-2023 with in a such a short span of time. The marketing domain has embraced technology to cope with the ever-changing dynamics of the business. "Advances in marketing paradigms for research, innovation & technology" would assist businesses develop their competitive edge and lead in the ever-changing industry ecosystem. Further AMRIT-2023 brings together leading experts, practitioners, and academicians in the marketing & technology ecosystem - brand agencies, digital agencies, new age technology companies, marketers, technology evangelists, experts, and platforms powering the next generation of the Marketing and other allied domains. We expect all submissions to be reach in quality, rigorous and novel in its approach from allied domains of management and technology.